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Ibis Styles London Gloucester Road
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Ibis Styles London Gloucester Road Exterior photoIbis Styles London Gloucester Road Exterior photoIbis Styles London Gloucester Road Exterior photo
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From157US$ /night
Check-in
28Apr2026Select date
Check-out
29Apr2026Select date
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

110 Cromwell Road, London, United Kingdom, SW74ES
-
Near the Natural History Museum
Great
8.2
7.9
/10
4.1
/5

Loved by Ibis Styles London Gloucester Road guests

  • Ideal location
  • Friendly staff
  • Comfortable room
  • Delicious breakfast
"Funky decor, pleased my 13 year old, who had a huge double sofa bed to herself."
miltongroove from United Kingdom
read full review
"Minutes from the station. Perfect to walk to museums and The Royal Albert Hall. Will definitely visit again."
Lisa
read full review
"Perfect place for family ,solo or just couple stays and great connections the underground is a min walk away."
Vandana K
read full review

Location

The Ibis Styles London Gloucester Road is positioned in close proximity to major London attractions, including the Natural History Museum and the Victoria and Albert Museum. Gloucester Road Underground Station is a short walk away, providing easy access to central London. The hotel's location makes exploring the city straightforward, with Hyde Park and Kensington Gardens also nearby.

Rooms

The hotel offers a variety of rooms, including family rooms that accommodate up to four guests. Each room features a flat-screen TV, air conditioning, and bedding prepared for comfort. Additionally, Ibis Styles London Gloucester Road rooms focus on functional design to ensure a practical stay.

Dining

A refreshing buffet breakfast is available each morning, offering a range of continental and hot options. The hotel's bar serves a selection of drinks, making it an inviting spot for relaxation after a day of sightseeing. Options for nearby dining include a variety of international cuisines within walking distance.

Family-Friendly Amenities

The hotel provides family rooms with additional bedding arrangements to cater to families. Children can enjoy playful elements throughout the hotel, enhancing their stay. Children under the age of 12 can stay free when sharing a room with an adult.

Business Facilities

The Ibis Styles London Gloucester Road includes meeting facilities for small gatherings and corporate events. Business travelers benefit from the hotel's central location and easy connection to transport links. This setup allows for smooth transitions between meetings and activities.

Highlights

Location: Close to Natural History Museum and Victoria and Albert Museum

Rooms: Family rooms accommodating up to four guests

Dining: Buffet breakfast with continental and hot options

Family-Friendly: Children under 12 stay free

“The interiors caught my eye, especially the room decor, lobby, and breakfast area-clean and orderly. It's the kind of place where the staff, notably Eva at breakfast, genuinely enhances the experience with polite and helpful service. Its location near Gloucester Road makes it a solid choice for exploring London.”
Hotel logo
Olivia SmithEditor-in-Chief at Cheaphotels
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Select your room type

The hotel provides a selection of rooms—doubles, family rooms, and suites—with perks like free cancellation, breakfast options, and great value deals
Twin Room
Twin Room
2 persons
140 sq. feet 
2 Single beds
Shower
Air conditioning
room details
The Works
The Works
2 persons
175 sq. feet 
1 Double bed
Shower
Coffee machine
room details
Double Room Balcony
Double Room Balcony
2 persons
130 sq. feet 
1 Double bed
Shower
Balcony
room details
Double Room
Double Room
2 persons
130 sq. feet 
1 Double bed
Shower
Air conditioning
room details
Click button to see more rooms
Show all rooms
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Room rates & availability calendar

See the best prices and book your dates today!

Amenities & services

Real traveler stories and honest reviews—no glossy ads, just authentic feedback to guide your booking
Facilities: Great
8.2/10Review score

General

  • No smoking on site
  • Internet access
  • Safe deposit box
  • 24-hour reception
  • Express check-in/ -out
  • Pets allowed
  • Security
  • Luggage storage
  • Lift
  • Smoke detectors
  • Fire extinguishers
  • Key card access
  • Key access

Guest Parking

  • Electric kettle

Services

  • Housekeeping
  • Dry cleaning
  • Welcome drink

Dining

  • Snack bar
  • Bar/ Lounge area

Children

  • Cots

Spa & Leisure

  • Leisure/ TV room

Room features

  • Wi-Fi in rooms
  • Air conditioning
  • Heating
  • Soundproofed rooms
  • Patio
  • Tea and coffee facilities

Bathroom

  • Free toiletries
  • Sink

Self-catering

  • Electric kettle

Media

  • Flat-screen TV
  • AM/FM alarm clock

Room decor

  • Carpeted floor
Show more

Ibis Styles London Gloucester Road Location

110 Cromwell Road, London, United Kingdom, SW74ES
Map view
110 Cromwell Road, London, United Kingdom, SW74ES
City landmarks
Museum
Victoria and Albert Museum
4600 ft
Garden
Buckingham Palace
1.9 mi
Park
Hyde Park
1.6 mi
Museum
Natural History Museum
2500 ft
Museum
Science Museum
3600 ft
Landmark
Coca-Cola London Eye
2.8 mi
Museum
The British Museum
3.0 mi
Palace
Kensington Palace
1.2 mi
Park
Kensington Gardens
1.0 mi
Event hall
Royal Albert Hall
4300 ft
Landmark
Harrods
1.2 mi
Museum
Design Museum
1.0 mi
Park
Holland Park
5000 ft
Square
Trafalgar Square
2.6 mi
Landmark
Big Ben
2.6 mi
Museum
National Gallery
2.6 mi
Zoo
Battersea Park
1.5 mi
Monument
The Albert Memorial
4200 ft
Landmark
Madame Tussauds London
2.3 mi
Church
Westminster Abbey
2.5 mi
Museum
Leighton House Museum
1.2 mi
Market
Borough Market
4.1 mi
Fountain
Princess Diana Memorial Fountain
1.2 mi
Museum
Apsley House
1.5 mi
Gallery
Wallace Collection
2.0 mi
Museum
18 Stafford Terrace
3600 ft
Store
Kensington High Street
4300 ft
Gallery
Saatchi Gallery
1.5 mi
Museum
National Army Museum
1.7 mi
Landmark
Earl's Court
2.5 mi
Nearby
Museum
Natural History Museum
2500 ft
Museum
Science Museum
3600 ft
Museum
18 Stafford Terrace
3600 ft
Museum
Design Museum
4000 ft
81 Fulham Road Chelsea
Michelin House
3600 ft
Restaurants
Viva Acai
4200 ft
Gloucester Arcade 128 Gloucester Road Unit 15
Fait Maison
3900 ft
50 Gloucester Road
Pret
3900 ft
99 Gloucester Road
Four Winters
3900 ft
103 Gloucester Road
Gail's Bakery
1400 ft
103 Gloucester Road
Cafe Deco
1700 ft
62 Gloucester Road
The Sandwich Shop
1300 ft
54 Gloucester Road
Khob Khun Restaurant
1600 ft
9A Gloucester Road
Zanelli's Sandwich Bar
2300 ft
163 Gloucester Road
Explore London
Local Highlights
Top Attractions
Activities
Dining
Entertainment
Natural History Museum
Natural History Museum
10 minutes' walk
Fossils, dinosaur skeletons, and interactive exhibits make this museum a family favorite with free admission.
Victoria and Albert Museum
Victoria and Albert Museum
17 minutes' walk
Art and design enthusiasts will appreciate its vast collections, including world-famous pieces and offers free entry.
Kensington Gardens
Kensington Gardens
20 minutes' walk
Picturesque parkland featuring the stunning Albert Memorial and the Diana Memorial Playground, perfect for families.
Royal Albert Hall
Royal Albert Hall
16 minutes' walk
Iconic concert venue hosting a variety of performances; guided tours available for music lovers and history buffs.
Bike Hire in Hyde Park
30 minutes' walk
Bike rentals are available, allowing thrilling rides through beautiful parkland trails in one of London's biggest parks.
Kensington Roof Gardens
16 minutes' walk
Relax in stunning gardens above the city, featuring unique plant life, a restaurant, and often hosts events.
Yoga in the Park
25 minutes' walk
Outdoor yoga classes offered seasonally, perfect for relaxation and mindfulness in a serene setting.
Gail's Bakery
Gail's Bakery
5 minutes' walk
Cozy bakery renowned for artisan breads and pastries. Enjoy a casual brunch or coffee in a friendly atmosphere.
Fait Maison
Fait Maison
14 minutes' walk
Café offering fresh, homemade dishes focusing on French cuisine. Vegetarian-friendly with a charming setting.
Viva Acai
Viva Acai
16 minutes' walk
Healthy, vibrant smoothie bowls and acai dishes, perfect for a refreshing breakfast or snack.
Royal Albert Hall Events
16 minutes' walk
Catch a concert or performance at this world-renowned venue. Offers something for everyone, from music to dance.
The Comedy Store
10 minutes' drive
Enjoy a night of laughter at one of London's top comedy clubs, featuring both established and up-and-coming comedians.
Kensington Roof Gardens Events
16 minutes' walk
A vibrant entertainment spot hosting live music events and parties amidst stunning rooftop gardens.
Getting around town
City Centre
London7 min  ·  2.6 mi
Airports
London City (LCY)29 min  ·  11.6 mi
London Heathrow (LHR)35 min  ·  14.4 mi
Train
Kensington Olympia Train Station23 min  ·  1.2 mi
Kensington (Olympia)23 min  ·  1.2 mi
Underground
Gloucester Road tube2 min  ·  400 ft
Bus
Bus stop3 min  ·  700 ft
Looking for early-bird discounts?
Get special discounted rates today!
Check Rates
Property information and rules
Check-in
from 15:00-23:59
Check-out
from 07:00-12:00
Guest Parking
No parking available.
Internet
High-speed internet access is available in the hotel rooms for free.
Breakfast
You can start your day with a full breakfast, which costs GBP13.50 per person per day. 
Children & extra beds
There are no extra beds provided in a room. 
Pets
Pets are allowed on request.
Languages
English, Spanish, Italian, Portuguese, Polish, Russian, Welsh, Basque, Lithuanian, Mongolian
Year renovated:
2012
Number of floors:
7
Number of rooms:
84
Former name
Best Western The Cromwell Hotel London

Reviews and Ratings

What past guests shared about their stay
Review summary
Based on recent reviews
Powered by AI
Guests consistently praise the hotel's excellent location, noting its proximity to Gloucester Road station and easy access to museums, restaurants, and shops. The breakfast receives high marks for its delicious offerings and pleasant dining environment, and complimentary water in the rooms and reception area is a welcomed touch. While most found the rooms well-equipped and comfortable, some guests have mentioned that certain rooms can feel quite small. some rooms have balconies and spacious wardrobes, enhancing the stay.
Show moreShow less
Review score
Based on 1209 verified reviews
8.1/10
Great
84%
Recommend
Location
9.4/10
Free Wi-Fi
8.9/10
Breakfast
7.9/10
Value for money
8.0/10
Pros
Convenient location
Clean rooms
Helpful staff
Comfortable bed
Good atmosphere
Cons
Musty smell
Guest reviews
based on 1209 reviews
8.1/10
based on 2580 reviews
8.2/10
Sophia from Greece
Single
Double Room
3 nights in November 2025
|
Reviewed:February 09, 2026
6/10
decent locationsmall roommold smell
the location was decent to the tube station across the street. the rooms theming of the underground was kind of fun.
the room i got felt way to small like a shoebox. there was practically no room to move around specially when my husband wanted to get dressed i had to sit on the bed. the bathroom also smelled like mold which wasn't pleasant and i worried about that router being too close to my head.
0 Helpful
donald from united states
Family with children
double room balcony
3 nights in November 2025
|
Reviewed:February 07, 2026
9.0/10

a lovely stay near gloucester road

perfect locationeasy accessspacious balcony
the location was perfect for exploring. the underground station was close. we enjoyed having tea and sugar in our room (it made our mornings!). the spacious balcony was a plus and we were happy to access it through our patio window.
The bathroom mirror was positioned quite low. I'm taller.
Dining
9/10
the breakfast offered a wide selection, especially with the various choices. the staff ensured a good service was provided, ensuring guests are well taken care of throughout the morning.
Rooms
8/10
our room included air conditioning (such a lifesaver!). we found the room clean upon arrival. the size was good for us, especially since we were only staying a few days.
Facilities
9/10
the staff held our luggage after checkout (it was convenient!). it let us explore without being burdened.
Location
10/10
this hotel is near many museums and hyde park. the proximity to the gloucester road tube station was convenient. it provided us easy access to many parts of the city.
0 Helpful
|
Show more
Jackson from United Kingdom
Couple
Twin Room
3 nights in November 2025
|
Reviewed:January 30, 2026
8.8/10

convenient stay near gloucester road

great locationhelpful staffclean roomsmall room
the location is excellent near the tube station. the staff was helpful when i needed assistance. my room was clean when i arrived and adequately furnished. i liked how close the hotel was to nearby shops.
the room i booked felt very small for two people to comfortably move around. storage for clothes was limited to a small hanging space. this.
Service
9/10
the front desk staff provided prompt assistance with directions. housekeeping maintained the cleanliness of common areas daily. they were responsive to requests for extra towels and toiletries. staff seemed pleasant.
Dining
8/10
breakfast offered a variety of options including pastries fruit and cereals. coffee and tea were available throughout the morning. the dining area was clean and well maintained. there was enough seating.
Facilities
9/10
the hotel features a luggage hold. there was complimentary wifi access throughout the hotel. wifi quality was appropriate for standard browsing.
Rooms
8/10
the room included tea and coffee making facilities. the bathroom had a shower and basic toiletries. the beds were made daily with fresh linens. i had clean towels every day.
Location
10/10
the hotel is a short walk from the gloucester road tube station. several restaurants and shops are located nearby. it is convenient to reach local attractions via public transport. it is well-connected.
0 Helpful
|
Show more
Christian from Germany
Single
Double Room Balcony
3 nights in November 2025
|
Reviewed:January 09, 2026
8.5/10

Excellent stay, great location!

great locationnice balconyfriendly staff
The location proved very convenient. It was just a short walk to the Natural History Museum and the underground station. I especially liked the room. It featured a nice balcony with a view of the greenery. The staff were always friendly and ready to assist us (i really appreciated their support).
Rooms
9/10
The room had good sound insulation and temperature control. I found the bed comfortable, and the fresh bedding daily was a great touch. The balcony offered a peaceful view.
Dining
8/10
The breakfast included a continental buffet. I found a good variety of options. The coffee was plentiful, and the breakfast staff ensured everyone was well taken care of.
0 Helpful
|
Show more
Grace from United Kingdom
Family with children
Twin Room
3 nights in November 2025
|
Reviewed:January 03, 2026
7/10
twin roomair conditioningfire alarm
the twin room had enough space. air conditioning was working fantastic. the location has many good places to eat nearby. i found a waitrose just across the road.
there seemed to be an insufficient number at busier moments. the fire alarm was triggered improperly. the situation caused guests to leave their rooms in a hurry.
0 Helpful
Donald
Single
double room
3 nights in October 2025
|
Reviewed:November 14, 2025
7/10

adequate stay

friendly staffgreat locationsmall roombathroom smell
the staff members were great (especially the ladies at breakfast). they were so helpful and friendly. the location of the hotel is also a plus. there were good transport links and many restaurants nearby.
the room i stayed in was quite small, like a shoebox. there was also a strange smell in the bathroom, almost like mold. i think the rooms could be bigger.
0 Helpful
FAQs
About Ibis Styles London Gloucester Road
What is the check-in and check-out policy at Ibis Styles London Gloucester Road?
Check-in is at 15:00 and check-out is by 12:00.
How far is Ibis Styles London Gloucester Road from the airport?
The hotel is approximately 22 km from London City Airport and 45 minutes away by public transport.
Which popular attractions are close to Ibis Styles London Gloucester Road?
Nearby attractions include the Natural History Museum and the Victoria and Albert Museum, both less than 500 meters away.
Are there any dining options available at Ibis Styles London Gloucester Road?
The hotel features a lobby bar offering light snacks and beverages, but also has nearby restaurants such as Light of India (0.5 km) and Steak & Co. Gloucester Road Kensington (1 km).
What room amenities are available at Ibis Styles London Gloucester Road?
Rooms are equipped with air conditioning, a flat-screen TV, a work desk, and a luxurious private bathroom with free toiletries.
What are the breakfast options at Ibis Styles London Gloucester Road?
A continental breakfast is served daily in a spacious dining room for an additional charge of 13 GBP.
Does Ibis Styles London Gloucester Road have facilities for business travelers?
The hotel offers a small meeting room and complimentary Wi-Fi throughout the property.
Is internet access available at Ibis Styles London Gloucester Road?
Free Wi-Fi is available in all rooms and public areas of the hotel.
What are some restaurants located near Ibis Styles London Gloucester Road?
Nearby restaurants include PAUL Gloucester (0.5 km), Garfunkel's Restaurant (1 km), and The Bombay Brasserie (1 km).

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Check-in
28Apr2026Select date
Check-out
29Apr2026Select date
Rooms and Guests2 Guests, 1 Room
  • Overview
  • Rooms
  • Price calendar
  • Amenities & services
  • Location
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